The New Day, Britain’s youngest media start-up, has a little something for everyone: a digest of the day’s top news, human-interest features, coverage of popular culture, sports, health and travel, and even advice columnists.Seguir leyendo...
What it doesn’t have is a website. Or an app. Or really much of a digital presence at all.
At a time when most of the world’s publishers have accepted as gospel that the future is digital, such a bet on dead trees has more than a few industry analysts scratching their heads. The move comes as digital-only outlets like The Huffington Post, Politico and Business Insider push deeper into European markets and just as some of the region’s established titles are scaling back or ending print production altogether. The Independent, one of Britain’s most respected newspapers, went digital-only on March 26, and El País, Spain’s largest daily, warned its staff last month that it was considering a similar move.
But with a goal of attracting as many as one million paying readers a week, The New Day’s publisher, Trinity Mirror, one of Britain’s largest media companies, is convinced that its print-only daily can find an audience in Britain’s famously crowded newspaper market.